Who We Are

Founded in San Diego, California, Choose Strength was created in 2024 as more than an apparel brand. Choose Strength was born to showcase that true strength is far more than physical power; it's the profound, everyday decision to persevere. It's the quiet courage to rise after every fall. The unwavering spirit to confront adversity. The personal commitment to keep pushing forward, no matter the challenge. 

Rooted in community, Choose Strength is for anybody, no matter their walk of life, who makes the daily declaration to remain relentless in their drive to grow and overcome. Strength is not a virtue that a chosen few are born with: it’s something that lives within each and every one of us, waiting to be called upon.

Join us in making the daily pledge to Choose Strength.